SpotOn Audits 

TM

Audited Ad Verification & Reconciliation

Media InSite offers auditing services to take ad verification to the next level. 


Whereas SpotCheck™ is an automated service, our SpotOn™ service provides a comprehensive audit of media house compliance with your placement schedule. A Media InSite analyst will investigate all scheduling and creative discrepancies and deliver a detailed report with executive summary and media house compliance rating. We can audit for spots, sponsorship credits, announcer-read scripts, DJ ad libs, or any programming detail.


Use our reports to establish vendor trustworthiness, catch costly errors, or gain media house insight or negotiating leverage.

What is an Advertising Audit? 

Advertising audits are independent, third party reviews of specific ad buys or placement schedules to verify that all spots, sponsorship tags, Announcer read scripts, DJ ad libs, etc., aired according to plan. Media InSite Spot On™ verifies and documents all instances of compliance and non-compliance against plan and delivers a detailed report with executive summary and overall percentage of compliance.

How should audits be used? 

Advertising audits are independent, third-party reviews of specific ad buy or placement schedules to verify that all spots, sponsorship tags, Announcer-read scripts, DJ ad libs, etc., aired according to plan. Media InSite Spot On™ verifies and documents all instances of compliance and non-compliance against a plan and delivers a detailed report with an executive summary and overall percentage of compliance.

 

  • Compliance Benchmarking: 
    How reliable is a specific media house when it comes to accurately delivering everything billed for? A benchmark study followed by random follow-up audits throughout the year provides critical insight and negotiating leverage.

     

  • New Campaigns: 
    How reliable is a specific media house when it comes to accurately delivering everything billed for? A benchmark study followed by random follow-up audits throughout the year provides critical insight and negotiating leverage.

     

  • Random Invoice Audits: 
    Accounts payable best practices include random invoice audits to catch costly errors and establish vendor trustworthiness.

     

  • Reach Insurance: 
    Make sure the reach called for by the marketing plan is being realized with random audits throughout the campaign. Make-goods are not useful after the campaign is over. Catch missed insertions while the campaign is in progress.

 

How do advertisers benefit from audits? 


Audits hold media houses accountable for fulfilling their contractual obligations to advertisers. 

  • Audits document whether insertion orders were implemented fully and accurately

  • Audits check that correct creative is being used

  • Audits verify brand exclusivity in spot breaks

  • Audits give advertisers data to confidently demand make-goods and refunds. 

 

Audits hold buyers and agencies accountable for the stewardship of a company's advertising dollars.

  • Are buyers and agencies holding the media houses to account?

  • Are buyers and agencies aware of individual media house compliance rates?

  • Is the company getting full value for money spent?

  • How do Media Houses Benefit from Audits?
     

 

Audits allow media owners to benchmark station or individual announcer/DJ compliance rates. 

  • A clean bill of health from an independent auditor is a powerful marketing tool.

  • A less than perfect assessment allows media owners to target areas for improvement and to hold managers accountable for station performance.

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Media InSite Ltd. the
Global Leader in real-time 
Caribbean Media Intelligence.

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1-868-225-4MIS (4647)
1-868-707-9913 or 1-868-374-5691

18 O’Connor Street, 1st Floor 
Woodbrook, Port of Spain 
Trinidad and Tobago.