SpotLight
Reports and Analysis Tool

TM

Competitive Intelligence

Media InSite shines a bright, focused light on the market’s entire universe of advertisers by collecting spot and display ad occurrence data for all brands, not just clients’ brands. This means our users have access to all competitor activity at multiple levels of detail.


With results updated daily, SpotLight™ reports give you a current view of any brand’s share of spending or activity within its category. See audience-targeting strategy with detailed brand investment information – when, where, how often, and at what cost.


See investment trends over time by tracking spending and ad counts by selected date range. Or instantly see the current or historical rank of any brand’s spending or activity. 


Media InSite maintains a permanent archive of all advertising creative. And you have searchable access to all of it – images of newspaper display ads and recordings of radio, television, and cable ads – all available for immediate playback or download.

Media InSite’s SpotLight™ product is a set of powerful tools for understanding competitor advertising strategy, investment, and activity.

 

SHARE

Knowing a brand’s market position against its competitors is fundamental. Media InSite’s Share of Voice and Share of Investment data measure each brand’s position within the monitored media universe. See brand spending, placement, and ad count across all media or by individual media type. The resulting insights reveal competitor strategy and help advertisers optimize media plans. Exportable table view includes total investment and share percentage by brand, by media type..

 

 

MEDIA MIX

How are competitors allocating their advertising budgets? Media InSite Media Mix charts and tables show each brand’s audience targeting strategy and their share of budget allocated to each media channel. Exportable table view included. 

 

PLACEMENT STRATEGY AND ADVERTISING ACTIVITY

Media InSite Activity Reports reveal brand audience-targeting strategy by showing exactly which publications and broadcast stations are carrying the brand’s messages. The interactive report details each brand’s ad count and ad space by media house, day of week, and time of day. The exportable table views allow you to add the results to your internal reports and spreadsheets.

Media InSite permanently archives all advertising creative from all monitored media. With our Creatives Lookup search engine, images of Newspaper and Magazine display ads and recordings of radio, television, and cable ads are all available for immediate playback or download to your computer.

 

 

 

 

 

INVESTMENT TREND

Understand competitor investment strategy over time with Media InSite’s Investment Trend report. This interactive chart shows total and media -specific spending for any user-selected date range. The exportable table view documents each brand’s total investment, ad count, and space by date.

 

 

LEADERBOARD

Which brand is number one in the category for a given date range? And just as important, how did its ranking change over time? Media InSite’s interactive LeaderBoard ranks all category brands by estimated spend or message space and shows how the rank changed over the previous period.  

 

CREATIVE ARCHIVES

Media InSite permanently archives all advertising creative from all monitored media. With our Creatives Lookup search engine, images of Newspaper and Magazine display ads and recordings of radio, television, and cable ads are all available for immediate playback or download to your computer.

 

NEW AD ALERTS

Every day, Media InSite adds more than a hundred new ads to its radio and TV spot library. With our New Ad Alert service, you’ll receive daily emails alerting you to the latest ads from your competitors.

Alerts include the company, brand, creative title, total runtime, and a link to play the ad in your web browser. 

New Ad Alerts are provided free to SpotCheck and SpotLight customers.

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Media InSite Ltd. the
Global Leader in real-time 
Caribbean Media Intelligence.

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1-868-225-4MIS (4647)
1-868-707-9913 or 1-868-374-5691

18 O’Connor Street, 1st Floor 
Woodbrook, Port of Spain 
Trinidad and Tobago.