As the COVID-19 pandemic continues, brands are being forced to rethink their usual advertising strategies for the new year. With businesses operating on reduced revenue and customers’ spending power severely limited, spending wisely is essential. From traditional to digital media, here are three major advertising trends to look out for in 2021.
Increased Digital Advertising
Though stay-at-home orders and other COVID-19 restrictions have been somewhat relaxed across the Caribbean, many businesses and customers continue to spend their time online. Media InSite’s 2020 Quarter 4 regional advertising data shows that brands have already begun to invest heavily in digital advertising and this doesn’t seem to be changing any time soon. Online advertising options are not only the best choice given the current global situation, but they are also the most cost-effective way to target a large demographic of potential customers.
Increased TV and Video Content
While many businesses pivot to position themselves to move their operations and advertising online, the popularity of traditional media in the Caribbean cannot be denied. It may be the only way to reach some demographics depending on the product or service that your company offers. As such, television advertising will remain a staple for those that can afford it.
In terms of online advertising in 2021, video content will become even more prominent as it is 40 times more likely to be shared than text. With the rising popularity of TikTok and Instagram Reels, brands whose target audience use social media would be amiss not to take advantage of these opportunities. Even outside of social media, there has been an increase in the number of video ads seen on websites and in gaming apps.
Increased Influencer Marketing
Now more than ever, potential customers are wary of who to trust with their limited income. They need to be assured that the option they choose is the best and are more likely to support faces they know and already trust. With this in mind, influencer marketing is also expected to increase. Entertaining branded content and commercials created by or featuring influencers are more likely to not only receive organic engagement but also result in sales.