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GECOM Reputation Improved Since 2016

GECOM Reputation Improved Since 2016 In Guyana's recent local elections, media coverage mentioning the Guyana Elections Commission (GECOM) was much more positive than during the 2016 national elections, according to analysis by Media InSite Ltd. Media InSite monitors virtually all press, radio, television, and online news sources across the Caribbean, including Guyana, and analyses how the media are covering specific topics, organizations, and newsmakers. For the recent local government elections in Guyana, we programmed our tracking software to flag everything mentioning GECOM or the election, just as we did in 2016 for the local elections. Our team reviewed all the relevant articles, including radio and TV coverage, to see exactly how GECOM was being covered. Here's a look at some top level insights we gleaned from our analysis:

The Tracked Campaign Impact

We captured 303 stories over the 15-day tracking period covered in this analysis, from November 1st to 15th 2018. We saw an average of 20 stories a day. The campaign peaked on November 13th with 57 stories as the results from the November 12th election were being reported out across the media landscape.

Mentions by Day Nov 1st – 15th

We broke down the overall coverage by the following themes.

1. Informational - stories that were meant to educate the public. 2. Support - stories that were supportive of GECOM and the election process. 3. Incompetent - stories that said or implied that GECOM or the process was incompetent or being mishandled. 4. James Patterson - stories that quoted or mentioned retired Justice James Patterson the Chairman of GECOM. 5. Partisan - stories that ascribed a politically partisan motive to GECOM or it’s work.

When we did a similar analysis in March 2016, "incompetence" and "partisanship" were strong themes in media mentions, especially among editorials and reader letters. In 2016, 29% of all opinion pieces mentioned these themes. But this time around, media mentions were much more likely to support GECOM's efforts or simply provide neutral information about the elections.

This year, only 7% of media mentions were considered negative.

Our team analysed each story and gave it a positive, neutral, or negative ranking. The Negative and Positive stories were quite evenly balanced with 21 negative and 25 positive. But the vast majority of reporting was judged as neutral.

Most of the negative mentions came from Opinion columns and Letters to the Editor. For example, on November 1st a letter to the editor was published on Kaiteur News calling out the Auditor General, the Chairman of GECOM, and the Minister of Communities to intervene in perceived corruption.

Negative Mentions Drive Social Sharing Overall, negative stories drove more social sharing than positive stories. Negative stories received, on average, 50% more social shares than positive ones.

On the first day we started tracking data for this report we assessed two very negative stories. There were eight other stories on that day, but the two negative stories really stood out in the analysis. The eight neutral stories had little social impact, but the two negative articles were shared more than 400 times.

High level insights like these, or very detailed analyses, can be performed on any topic, organization, or newsmaker across the Caribbean with our advanced media monitoring services.

In business since 2011, Media InSite, monitors more Caribbean radio and TV content and scans more newspapers than anyone.

For more information contact us by phone (+1-868-225-4647) or via our website (https://www.media-insite.com).

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