What is the impact of your customers being greeted by this disappointing response to their order?
Rogue ads are an industry problem. They can be especially problematic in the highly competitive fast food industry where they are constantly running new specials to entice customers into their outlets. Rogue ads occur when consumers hear commercials that are for a brand but not officially booked by the brand. This often happens when a campaign is running but the media house mistakenly runs an old ad they have in their system in place of the booked material.
2015 Fast Food Industry in Barbados Ad Count by Brand
With almost 27,000 ad spots running over the year this creates a complex landscape. Many of these ads are about time specific special offers.
This problem has always been a part of the advertising industry but traditionally it has been very tough for brands to police, especially in broadcast media. If you have 100 ad spots booked across different times, on different stations, how do you check that no rogue ads have slipped into your schedule?
With Media InSite’s tracking software, it is possible to perform these checks practically in real time. Our software is automatically logging and recording all running ads. Noting when and where they ran and storing a copy of the recorded ad on our system. If you launch a complex campaign you can log into our system for next day reports and see an independent record of what actually ran for your brand over the previous day. You have a guaranteed independent method of checking what ads are running for your brand that does not rely on someone physically catching the ad when it is broadcast.
Our system records all the ads that are running on air and you can use it to track your activity and all the activity of your competitors in the market. You are able to know who is advertising in the market, where they are spending their budget and see what messages they are running via live recorded versions of their ads. Get an accurate picture of the advertising landscape available to you, via our online dashboard, at your finger-tips.
Catch rogue ads before they do real damage to consumer confidence in your brand. See what happened yesterday or produce reports for what happened over a specified period for example this month or this year. Independently audit your advertising campaigns to ensure that you are actually getting the advertising that you are paying for.
Empower your marketing team with a resource to easily and accurately do competitor research, see what is happening in the advertising market, and therefore make better more informed decisions on how to allocate their own marketing budgets. Contact Media InSite today to find out how we can help you and your marketing team today.
Media InSite is an independent, Port of Spain-based advertising data service specializing in competitor intelligence and ad placement auditing for brand managers, ad agencies, and media houses. Operating since 2011, the company records and indexes advertising content in Barbados, Grenada, Guyana, Jamaica and Trinidad & Tobago.
Statistics in this report are based on information from our proprietary digital system that logs all instances of pre-recorded spot advertising on monitored radio, TV, and cable channels along with staff-indexed newspaper display advertising content.
Founder and CEO
Media InSite Ltd.