Our Recent Posts

March 3, 2020

Carnival’s come and gone, with our favorite mas bands having launched events and showing off their costumes. Which means this is the perfect time for a marketing head or entrepreneur to take a look back at what marketing choices worked during one of the most economical...

February 10, 2020

We recently shared some of the ways that brands in the Caribbean are making the best of social media marketing to get the attention of consumers. We want to take a look at yet another brand; interestingly, one of the other banks that has a long history in the region. S...

February 5, 2020

The year is 2020. Companies are battling for consumers’ attention and they are spending more and more to get it. Here in the Caribbean, guess how the top ten regional brands are spending their ad budget? Two words: Traditional media. Yes – newspaper, television and rad...

January 27, 2020

When you think of brands that are killing it in the modern social media marketing space, chances are you’re not thinking about your bank. But you’d actually be surprised at the small but impactful things that Republic Bank does to stay connected to their consumers.


One...

January 20, 2020

Despite fierce competition in the telecommunications and broadband internet space, bmobile has remained a constant in both industries in Trinidad & Tobago. It’s easy to take such a feat for granted, but given that their competition has included other regional and even...

December 30, 2019

If you’re a brand new company, or one that (somehow) is only now transitioning to digital media, you’re probably asking yourself how you can get a better idea of what people think about you. You might think that having social media is enough – it puts you into direct c...

December 23, 2019

There’s a lot that you can learn from advertising trends in the Caribbean (and maybe around the world) by taking a quick look at the top advertisers in just one of the region’s countries, and observing how they’re spending their ad dollars. In the past, we here at Medi...

December 9, 2019

Sometimes I wonder why brands like Kentucky Fried Chicken (KFC) still need to advertise. We all know around every corner there’s a KFC and its the preferred breakfast, lunch and dinner of Trinis, yes I said it. It’s been “we food” to the point where you can’t get on an...

December 2, 2019

One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor of platform here>. It’s the mantra of traditionalism, marketing rooted in familiar channels of television and radio, and sitting somewhere in be...

November 18, 2019

The oil and gas industry is undergoing a digital transformation, but this is nothing new. According to the 2017 World Economic Forum’s Digital Transformation Initiative: Oil and Gas Industry report: “The Oil and Gas industry is no stranger to big data, technology and d...

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Caribbean Media Intelligence.

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