Our Recent Posts

January 20, 2020

Despite fierce competition in the telecommunications and broadband internet space, bmobile has remained a constant in both industries in Trinidad & Tobago. It’s easy to take such a feat for granted, but given that their competition has included other regional and even...

December 30, 2019

If you’re a brand new company, or one that (somehow) is only now transitioning to digital media, you’re probably asking yourself how you can get a better idea of what people think about you. You might think that having social media is enough – it puts you into direct c...

December 23, 2019

There’s a lot that you can learn from advertising trends in the Caribbean (and maybe around the world) by taking a quick look at the top advertisers in just one of the region’s countries, and observing how they’re spending their ad dollars. In the past, we here at Medi...

December 16, 2019

There’s been a lot of discussion about Trinidad & Tobago’s newest addition to their currency – the polymer hundred-dollar bill. Everyone’s favourite blue note is being given a makeover, and it may lead a lot of you to think what all the fuss is about in the first place...

December 9, 2019

Sometimes I wonder why brands like Kentucky Fried Chicken (KFC) still need to advertise. We all know around every corner there’s a KFC and its the preferred breakfast, lunch and dinner of Trinis, yes I said it. It’s been “we food” to the point where you can’t get on an...

December 2, 2019

One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor of platform here>. It’s the mantra of traditionalism, marketing rooted in familiar channels of television and radio, and sitting somewhere in be...

November 25, 2019

If you’re in the English-speaking Caribbean, you’ve likely heard about Courts. It’s the largest furniture and appliance store in the region (and even branched out to selling and prescribing eyewear as well), and they’re also one of the top advertisers in the region. Th...

November 18, 2019

The oil and gas industry is undergoing a digital transformation, but this is nothing new. According to the 2017 World Economic Forum’s Digital Transformation Initiative: Oil and Gas Industry report: “The Oil and Gas industry is no stranger to big data, technology and d...

November 13, 2019

Whether you’re an established brand or an emerging one, there’s no such thing as too much information. And, in this rapidly advancing technological and social world, there’s so much data to find that can help your brand thrive. Of course, gathering data can help you ma...

November 8, 2019

Media Monitoring is basically exactly what it sounds like – monitoring the output of print, broadcast and online media. A company will record radio and TV broadcasts, gather newspaper clippings, scour the internet for blogs and social networks, looking for anything tha...

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Caribbean Media Intelligence.

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