Track Your Category
The most direct and cost-effective way to get a macro view of a product category’s competitive landscape is to understand the advertising choices and activity of its competing brands.
ADviser™ reports provide category level insight and analysis of competitor ad placement, spend, media mix, and messaging.
See your brand’s share of category by estimated spend, actual ad count, and media type. Compare your media mix and placements with those of your competitors. Analyse trends and period-over-period changes in each brand’s media plan.
ADviser™ reports can also show creative use detail with links to all press display ads and broadcast spots and playout/publication occurrence detail (i.e., you can drill down to the exact date and time of any ad occurrence).
Ad hoc or recurring monthly, quarterly, annual, and multi-year reports are available covering all active brands within a product category.